The strategy of the project  is oriented towards a general enhancement of  Villa Adriana as a cultural heritage. The cultural pavilion is integrated in the strategic plan as a contemporary insert, able to oversee the tutelage and development activities and also increase the vocation of the Villa as a place of production of culture enhancing the economical sustainability of the site. The new building will be positioned next to the entrance and the parking, in order to make of it the new gate of the site, the starting point for all the routes that take to the upper destinations. The general enhancement strategy defines a distribution of the cultural activities,according to their typology, between the spaces of the Greek theater and Venus temple. The theater will be brought back to its use for openair shows, through a contemporary project that reunifies cavea and scena,  recalling its original image. The project  for the thermal baths integrates measures to reinforce the structure with the enhancement of the legibility and fruition of the spaces. Adriano is the focus of the visual communication project. Adriano’s face greets and follows the visitor during the whole visit experience and has been translated into the pictographic sign using the texture that is most present throughout the visit, the opus reticulatum. 

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/NFO

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Team:
DBmLab Architects: Alice Bottelli, Joi Donati; Up!:Alessandro Frigerio; Dxp: Chiara Confalonieri.

Consultants: Federica Matteoni (archaeologist).

Collaborators: Giulia Barazzetti, Federica Minelli, Alberto Scollo, Ginevra Tognaletta

Year:
2013

Location:
Villa Adriana, Tivoli (RM), Italy

Client:
Accademia Adrianea di Architettura e Archeologia Onlus

Status:
Competition

Category:
Urban design

Services:

International design competition. Outline design.

1st Prize winner ex-equo